The Elements of Content Strategy

Posted on 17 December 2018 by Erin Kissane

Content strategy is the web s hottest new thing But where did it come from And why does it matter And what does the content renaissance mean for you This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how it s done, but how you can do it well A compelling read for both experienced content strategists and those making the transition from other fields. New Download The Elements of Content Strategy [ author ] Erin Kissane [ Kindle ePUB or eBook ] – kino-fada.fr This book is dense It took me two hours to read It s packed with HOW Enough HOW that it really will get a special spot next to my computer, much like how Strunk and White used to sit just within my reach.You don t START with this book You start with Halvorson Then you read Kissane And then, if you can handle the excitement, you turn to the most important part of the book the appendix, wher...I ve read all the other books in the series with relish, but I found this one to be a bit dry and lacking in substance.It s probably because I don t work in this area but I think that touches on what s wrong with the book this book doesn t know w...This book is not for people working in this field forthan a year or so For them, there s really nothing new to learn This book is mostly for those thinking that they need to publish content If you want to learn what it is required to publish meaningful content on the web, in terms of people involved, resources, etc, then this is an OK read.Also, there s almost nothing included on HOW to create a good content strategy, no real life examp...The fact that anyone reads anything at all online is a demonstration of an extraordinary hunger for content Great, readable primer of the essentials of content strategy I particularly jived with this book because Kissane also ...This book is painfully dry Yet it s moderately well written for the abstract subject matter it covers Its main benefit was thus showing me that I definitely do not want to work in content strategy full time.There s something highly ironic about trying to write a book about clear, useful communication when your own communication is not particularly clear nor particularly useful.Much of the writing s just not well thought out humans, being mammals, need a list of things including wheelchair This book is painfully dry Yet it s moderately well written for the abstract subject matter it covers Its main benefit was thus showing me that I definitely do not want to work in content strategy full time.There s something highly ironic about trying to write a book about clear, useful communication when your own communication is not particularly clear nor particularly useful.Much of the writing s just not well thought out humans, being mammals, need a list of things including wheelchair ramps and other accessibility aids Rightit s because we re mammals that we need those things Clearly a chinchilla needs a wheelchair ramp, but a chameleonsurely not On the next page after that quotation, I find marketing is the practice of bringing products to market Okay, also true, but somehow I don t think I needed this book to tell me that...This short book is a good overview of content strategy It presents the concepts and includes many references for deeper reading I m a web designer who creates websites for small businesses, and those sites are too small to warrant a sophisticated content strategy, but this book was still worth reading for the fundamentals such as making content useful, concise, and supported.I liked the quote from Kristina Halvorson in Content Strategy for the Web online, you don t have a captive audience This short book is a go...First chapter is excellent The question of what is quality content is nailed down quite well in a very satisfying way.Second chapter is ok, but doesn t really bring the material together that well You get a bunch of ideas that don t coalesce as well as they should.Third chapter is the weakest it feels the most uncertain about it s content, probably because this part of the process the actual process and ...While crafting my latest job title, I was looking for some ways to articulate what it is we do and to uncoverways to broaden my career Kissane s book is an excellent quick read that covers the subject fully and highlights the unique value of the of the content strategist.I was able to read this book in the sum total of three hours or so, and it only took that long because I was furiously taking notes and creating project templates for my web design work For me, the book felt essential I m a designer first and a content strategist second or maybe third or...I m a big fan of Erin Kissane ever since her landmark Zombie Content article on A List Apart This book is approachable, but short examination about how to get started doing content strategy.

English
17 December 2018

Erin Kissane