The Four

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NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLER , Apple, Facebook, and Google are the four most influential companies on the planet Just about everyone thinks they know how they got there Just about everyone is wrong For all that s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa nies broadcast, Galloway asks fundamental questions How did the Four infiltrate our lives so completely that they re almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world s first trillion dollar company, can anyone chal lenge them In the same irreverent style that has made him one of the world s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can t match And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. New Download eBook The Four Author Scott Galloway – kino-fada.fr Glad this book was a very short read, since it s not worth much of anyone s time I tend to not write my thoughts up on books I ve read in a formalized fashion, but this one can t slip by Galloway s writing style is insufferable, and right off the bat in the introduction demonstrates himself to be an egomaniac misogynist who has a chip on his shoulder for everything wrong that has happened to him over the course of his career Yes, things happen to him that cause problems in his life many busi Glad this book was a very short read, since it s not worth much of anyone s time I tend to not write my thoughts up on books I ve read in a formalized fashion, but this one can t slip by Galloway s writing style is insufferable, and right off the bat in the introduction demonstrates himself to be an egomaniac misogynist who has a chip on his shoulder for everything wrong that has happened to him over the course of his career Yes, things happen to him that cause problems in his life many businesses he s been a part of have been crushed by the likes of Google and the others , no...I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author s lack of focus The book tried to cross among business strategy, business history and self help genres, unfortunately failed to stand out in any.The contents within each chapter could have used better organization and less digression One had to weed out non essential chatters, like the author s ideology in social responsibilities and the detailed account regarding to his boardroom setb I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author s lack of focus The book tried to cross among business strategy, business history and self help genres, unfortunately failed to stand out in any.The contents within each chapter could have used better organization and less digression One had to weed out non essential chatters, like the author s ideology in social responsibilities and the detailed account regarding to his boardroom setback at New York times, to get to some of the most valuable messages The four chapters dedicated to the four companies, , Apple, Facebook and Google respectively went from good, satisfactory, subpar ...Scott Galloway equates the Big Four Google, Facebook, Apple andto the Four Horseman of god, love, sex and consumption respectively The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the exploitation of their own mythologies and consumer habits as well as their overt and covert anti competitive techniques to stifle their competition This is all extremely illuminating, but there isn t much new here that you Scott Galloway equates the Big Four Google, Facebook, Apple andto the Four Horseman of god, love, sex and cons...This is terrifying and hilarious and necessary Everyone should be reading this especially policy makers and young people The horsemen of the apocalypse will not be faceless nameless terrifying beasts They ll be the friendly trustworthy platforms we all use What do we even do as consumers That s the most depressing part We need the ease and speed ofbecause we re too overworked to ...You might think you re reading this book in English, but Scott Galloway actually writes in clickbait My spoiler free review is included in my monthly reading wrap up here timed linkMy library is the coolest For our staff holiday party, we arranged a Secret Santa book exchange where you d be paired up with someone who read different genres from you Their assignment was to pair you up with a book outside of your normal reading patterns and my santa gave me The Four, since I don t read a whole lot of nonfiction This is exactly the kind of book where I would read the jacket copy, think oh, that looks interesting, and then never get around to reading it Scott Gallowa My library is the coolest For our staff holiday party, we arranged a Secret Santa book exchange where you d be paired up with someone who read different genres from you Their assignment was to pair you up with a book outside of your normal reading patterns and my santa gave me The Four, since I don t read a whole lot of nonfiction This is exactly the kind of book where I would read the jacket copy, think oh, that looks interesting, and then never get around to reading it Scott Galloway presents a convincing argument for the legitimacy and domination of Facebook, Google, , and Apple He calls them the four horsemen and goes into how each of them becam...According to the book description, Galloway the author exposes the truth about these Four Horsemen For me, his explanations and comments are utterly sensational and without any substance The author is also not considering important aspects, therefore only delivering half or even less of the story.I stopped reading at the beginning of the third chapter The first chapter is an overall introduction, the second is about , the third about Apple In the second chapter, the author pic According to the book description, Galloway the author exposes the truth about these Four Horsemen For me, his explanations and comments are utterly sensational and without any substance The au...Engaging and interesting but the humor might not be for everyone.The Four considers the enormous power accrued for good and for tax avoiding, job destroying, fake news propagating ill by the big four technology giants , Apple, Facebook and Google.This examination takes place at a very interesting time for, as author Scott Galloway makes abundantly clear, the only competition the Four face is from each other, and the race is now on between them to become the premier operating system.The first half of the book looks at the history of retail and th The Four considers the enormous power accrued for good and for tax avoiding, job destroying, fake news propagating ill by the big four technology giants , Apple, Facebook and Google.This examination takes place at a very interesting time for, as author Scott Galloway makes abundantly clear, the only competition the Four face is from each other, and the race is now on between them to become the premier operating system.The first half of the book looks at the history of retail and the business strategies of each of the Four such as the inspired decision to transition Apple from a tech to a luxury brand and to move into retail , whilst the second half chiefly considers the Four ...Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he s also critical The world needshomes with engaged parents, not a better fucking phone I was disappointed coming to the end...

The Four
  • English
  • 22 November 2018
  • Hardcover
  • 320 pages
  • 0735213658
  • Scott Galloway
  • The Four