LOGO Modernism

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Brand new An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past.Less well known, but no less fascinating, is thedistillation of modernism in graphic design With the creation of clean visual concepts, designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity.This unprecedented TASCHEN publication, authored byJens Muller, brings together approximately 6,000 trademarks, focused on the period 1940 1980, to examine howmodernist attitudes and imperatives gave birth to corporate identity Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design orientated chapters Geometric, Effect, and Typographic Each chapter is then sub divided into form and style led sections such as alphabet, overlay, dots and squares.Alongside the comprehensive catalog, the book features an introduction fromJens Mulleron the history of logos, and an essay byR Roger Remingtonon modernism and graphic design Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries asPaul Rand, Yusaku Kamekura, andAnton Stankowski, and at such significant projects asFiat, The Daiei, Inc., and theMexico Olympic Games of 1968 An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernismis equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form Text in English, French, and German Best Read LOGO Modernism [ by ] Jens Müller [ Kindle ePUB or eBook ] – kino-fada.fr This book is huge It s almost an A3 in size and weights about 5kg, one of the pretties books I ever laid hands on That been said, let s move on.The book consists of 6 Chapters LogoViva Modernism and then divided into sections of Geometric, Effect and Typographic Each one of them has a case study.ProfilesThe contains a collection of about 6000 logos from 1940 till 1980.I ll probably keep visiting it every now and then so I could take it all in I don t wanna saturate my mind with all the This book is huge It s almost an A3 in size and weights about 5kg, one of the pretties...This review has been hidden because it contains spoilers To view it, click here amazing bookWonderfully put together, comprehensive and very rich Particularly enjoyed specific case studies and biographies Classification system index let it down a bit I know the problem of discovery and classifica...You can t really read this book, I guess, since it s mostly for visual inspiration It s a beautiful tome of beautiful work, even though the categories feel a bit random Would recommend to anyone who needs a nice reference book to review ideas and realize that everything is a remix.Exceptional book, an amazing resource for all designersamazingI think Logo Modernism is a wonderful book It s very need for all of designer in the worldA gem for logo design enthusiastsEl mejor compendio de logotipos y s mbolos modernistas que ha estado en mis manos Una excelente fuente de referencias e inspiraci n para aquellos que han sido seducidos por las formas que por su elegante austeridad visual transmiten de forma contundente e instant nea mensajes de gran complejidad.SUCH a cooooool book to see where a lot of logos evolve from, generate ideas, and learn about iconography It s really fun to read about the history of how logos came about, too.

LOGO Modernism
  • 19 May 2018
  • Hardcover
  • 432 pages
  • 3836545306
  • Jens Müller
  • LOGO Modernism