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The first monograph, design manual, and manifesto by Michael Bierut, one of the world s most renowned graphic designers a career retrospective that showcases than thirty five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.Prot g of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.How to, Bierut s first career retrospective, is a landmark work in the field Featuring than thirty five of his projects, it reveals his philosophy of graphic design how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and every once in a while change the world Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut s eclectic approach In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings including full size reproductions of the notebooks he has maintained for than thirty five years , working models and rejected alternatives, as well as the finished work Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century s most renowned creative minds. Download How to by Michael Bierut – kino-fada.fr It s probably not cool for someone in my position to admit this, but I say it all the time I love reading about all kinds of things, and all kinds of people and events But nothing bores me faster than reading about graphic design It s like reading about music instead of listening to it Ugh Having said that...As well as being one of the world s leading designers, Michael Bierut writes brilliantly about graphic design He teaches how to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and every once in a while change the world Every chapter is wonderfully written and elegantly illustrated Michael Bierut explains the whole design process, the struggles, the collaboration and the beauty of finding the final solution My favourite chapters As well as being one of the world s leading designers, Michael Bierut writes brilliantly about graphic design He teaches how to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and every once in a while change the world Every chapter is wonderfully written and elegantly illustrated Michael Bie...Recently, Michael Bierut came to my school in which he spoke to a full class room For someone so important, they should have gave him an auditorium, but I digress It was informative and exciting to hear a well known graphic designer speak about the projects he and his team worked on at Pentagram the wet dreams holy grail of graphic designers Some of which he spoke about is also in the book.Every time I saw a project of a brand I knew, I honestly wasn t shocked any I mean of course, Recently, Michael Bierut came to my school in which he spoke to a full class room For someone so important, they should have gave him an auditorium, but I digress It was informative and exciting to hear a well known graphic designer speak about the projects he and his team worked on at Pentagram ...I really enjoyed browsing Bierut s collection of works in this book It s interesting to get a little behind the scenes on some of his design choices, motivations, etc At times I wantedmeat to the discussion on certain pieces Other times I wantedgraphics of their applications He is...Less of a book than it is a catalog of Bierut s work Nonetheless, it is extremely interesting book to have around with stories about how famous graphics that we all encounter on a regular basis came to be.Not really how to ,like look what I did , but interesting nonetheless.I ve never met Michael Bierut, but through his writing and insightful commentary about design I ve read over many years and his own work , I sort of feel like I know him This monograph is the perfect distillation of his style thoughtful, understated, not taking itself horribly seriously, and incredibly unpretentious in the most wonderful way.Even though Mr Bierut is a longtime New Yorker, to me he exudes a certain kind of Midwestern outlook and thoughtful approach to design that I resonate I ve never met Michael Bierut, but through his writing and insightful commentary about design I ve read over many years and his own work , I sort of feel like I know him This monograph is the perfect distillation of his style thoughtful, understated, not taking itself horribly seriously, and incredibly unpretentious in the most wonderful way.Even though Mr Bierut is a longtime New Yorker, to me he exudes a certain kind of Midwestern outlook and thoughtful approach to design that I resonate with, as a lif...From the size of this book, most would think of this as another coffee table, picture book However, I would challenge the viewer to judge this book by it s cover This book is full of knowledge of How To approach a bevy of topics surrounding problem solving and graphic design An outstanding collection of some of the most influential graphic design of our time From the size of this book, most would think of this as another coffee table, ...Bits and baubles from the best of the best Touching passion, refreshing humility, and genuine laughs from one of today s most important minds in graphic design If you re wondering what s inside, it s a collection of short notes from Michael s favorite or a...This book was a joy to read and gaze upon Every little detail is crafted and purposeful, yet it never feels over designed in a way that would choke the content from breathing Bierut s work is varied, interesting and one can learn a lot fro...

How to
  • English
  • 12 October 2018
  • Hardcover
  • 320 pages
  • Michael Bierut
  • How to