We Were Feminists Once

Posted on 25 December 2017 by Andi Zeisler

Feminism has hit the big time Once a dirty word brushed away with a grimace, feminist has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi hyphenate powerhouses like Beyonc It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what s long been a movement for social justice as just another consumer choice in a vast market Individual self actualization is the goal, shopping often than not the means, and celebrities the mouthpieces.But what does it mean when social change becomes a brand identity Feminism s splashy arrival at the center of today s media and pop culture marketplace, after all, hasn t offered solutions to the movement s unfinished business Planned Parenthood is under sustained attack, women are still paid 77 percent or less of the man s dollar, and vicious attacks on women, both on and offline, are utterly routine.Andi Zeisler, a founding editor of Bitch Media, draws on than twenty years experience interpreting popular culture in this biting history of how feminism has been co opted, watered down, and turned into a gyratory media trend Surveying movies, television, advertising, fashion, and , Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change Witty, fearless, and unflinching, We Were Feminists Once is the story of how we let this happen, and how we can amplify feminism s real purpose and power. Free Read [ We Were Feminists Once ] By [ Andi Zeisler ] For Kindle ePUB or eBook – kino-fada.fr 4.5 starsA stellar book about feminism and how capitalism has weakened its overall political power Feminism has gainedpopularity as a buzzword than ever before clothing lines plaster the phrase all over their t shirts and underwear, celebrities tweet about it all the time, and companies are quick to use phrases like empowerment to sell their products But how much of this feel good feminism actually contributes to advancing gender equality Does buying Dove s real beauty body lotion 4.5 starsA stellar book about feminism and how capitalism has weakened its overall political power Feminism has gainedpopularity as a buzzword than ever before clothing lines p...This book is everything I ve beentrying to word in essays for years I ve read many other similar books, but this is the only one that covered everything important and in a way that isn t self righteous ...4 27 2016I received an ARC of this title from the publisher via Netgalley, in exchange for an honest review It is due to be published in wide release May 3, 2016 The title We Were Feminists Once From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement sounds like a pretty straightforward condemnation of the sea change that has taken place in American culture regarding feminism But as with all political movements, nothing is ever simple.Feminism has become a buzzword It g 4 27 2016I received an ARC of this title from the publisher via Netgalley, in exchange for an honest review It is due to be published in wide release May 3, 2016 The title We Were Feminists Once From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement sounds like a pretty straightforward condemnation of the sea change that has taken place in American culture regarding feminism But as with all political movements, nothing is ever simple.Feminism has become a buzzword It garners clicks for celebrity interviews and can sell anything from building blocks to underwear How has a word so long associated ...I don t know how to rate this because for every statement I agreed with, there was something else I REALLY disagreed with.The basic premise I think is that superficial marketplace feminism has become very visible, and we haven t seen corresponding strides toward actual social justice In my opinion, her delivery and examples don t do her main point justice, and it gets rather messy But it s hard to write a book like this that isn t self righteous, and the messiness seems in part due to Zeis I don t know how to rate this because for every statement I agreed with, there was something else I REALLY disagreed with.The basic premise I think is that superficial marketplace feminism has become very visible, and we haven t seen corresponding strides toward actual social justice In my opinion, her delivery and examples don t do her main point justice, and it gets rather messy But it s hard to write a book like this that isn t self righteous, and the messiness seems in part due to Zeisler trying to convey the nuances of this issue The parts where she s criticizing...We Were Feminists Once From Riot Grrrl to CoverGirl , the Buying and Selling of a Political MovementW is a fascinating study by Andi Zeisler founding editor of Bitch Media of how feminism has been transformed from a political movement to a brand Embraced by celebrities and utilized by companies looking to expand markets, feminism has become a word equivalent to choice Anything can be feminist from underwear to dance moves.Zeisler examines the contrasts between reality and sound bites T We Were Feminists Once From Riot Grrrl to CoverGirl , the Buying and Selling of a Political MovementW is a fascinating study by Andi Zeisler founding ...Quick and readable, if a little preaching to the choir Definitely covers a lot of where I ve been uncomfortable with the use of the word feminist I will have a decent, in depth review of this at some point, I promiseMarketplace feminism is in many ways about just branding feminism as an identity that everyone can and should consume That s not a bad thing in theory, but in practice it tends to involve highlighting only the most appealing features of a multifaceted set of movements It kicks the least sensational, and most complex issues under a rug and assures them that we ll go back to them once everybody s on board And it ends up pandering to the people who might get on board rather than addressing the Marketplace feminism is in many ways about just branding feminism as an identity that everyone can and should consume That s not a bad thing in theory, but in practice it tends to involve highlighting only the most appealing features of a multifaceted set of movements It kicks the least sensational, and most complex issues under a rug and assures them that we ll go back to them once everybody s on board And it ends up pandering to the people who might get on board rather than addressing the many unfinished projects still remaining This could be my new favorite book on feminism...Finally someone is willing to let the proverbial cat out of the bag by intelligently scrutinizing the consequences and general ickiness of marketplace feminism In some ways I feel almost creeped out by how accurately Zeisler is able to summarize my own misgivings about the general direction of an empowerment feminism that caresabout capitalism, consumerism and neoliberal policies than it does about actually improving the lives of women but until now, there hasn t been an accessible Finally someone is willing to let the proverbial cat out of the bag by intelligently scrutinizing the consequences and general ickiness of marketplace feminism In some ways I feel almost creeped out by how accurately Zeisler is able to summarize my own misgivings about the general direction of an empowerment feminism that caresabout capitalism, consumerism and neoliberal policies than it does about actually improving the lives of women but until now, there hasn t been an accessible language to express my own concerns or other feminist leaders willing to say hey, this is bullshit let s talk about it, honestly Not only is Zeisler sharp in her criticism and hilarious at times , she isn t inclined to just sit back ...this book was a breeze of fresh air with all its humour and all sides of the issue analysis the structure was messy af and it made me get lost often but overall, I think it is a very interesting and even informative read for anyone interested in the way a lot of aspects o...I got about 2 3 of the way into this before I had to put it down I think Zeisler does a fine job of discussing marketplace feminism and how capitalist forces co opt the movement, but at the end of the ...

English
25 December 2017

Andi Zeisler