Inside Steves Brain

Inside Steve s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results It reveals the real Steve Jobs not his heart or his famous temper, but his mind So what s really inside Steve s brain According to Leander Kahney, who has covered Jobs since the early 1990s, it s a fascinating bundle of contradictions Jobs is an elitist who thinks most people are bozos but he makes gadgets so easy to use, a bozo can master them He s a mercurial obsessive with a filthy temper but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter He s a Buddhist and anti materialist but he produces mass market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising In short, Jobs has embraced the traits that some consider flaws narcissism, perfectionism, the desire for total control to lead Apple and Pixar to triumph against steep odds And in the process, he has become a self made billionaire In Inside Steve s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world s most powerful brands The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down It gives you a peek inside Steve s brain, and might even teach you something about how to build your own culture of innovation. Free Read [ Inside Steves Brain ] author [ Leander Kahney ] For Kindle ePUB or eBook – kino-fada.fr While there s not much new here for someone who s followed Apple for years, Leander does a great job of pulling it all together This is a book I want to make sure lots of people in my company read It s a compelling portrait of a man who is, by all accounts, extremely difficult But he is also a great, recurring genius Understanding what makes him tick is valuable for anyone in business.The key takeaway that I want my employees to read the book for is the idea that marketing isn t something yo While there s not much new here for someone who s followed Apple for years, Leander does a great job of pulling it all together This is a book I want to make sure lots of people in my company read It s a compelling portrait of a man who is, by all accounts, extremely difficult But he is also a great, recurring genius Understanding what makes him tick is valuable for anyone in business.The key takeaway that I want my employees to read the book for is the idea that marketing isn t something you add to the product it s an inherent part of it Character is destiny, as Heraclitus said Apple has delivered remarkable products because Stev...This part supposed biography, part again supposed leadership guide, is a hollow metal pitcher You re duped by the weight of it, thinking that it s full But there s nothing to be gained no matter how much you try pouring something out If anything, it s full of itself It reflects Steve Jobs image, but that of a distorted one You see, the negative outweigh the positive so much in this book, that you d end up wishing you hadn t read it Firstly, the biography part was too praising It was This part supposed biography, part again supposed leadership guide, is a hollow metal pitcher You re duped by the weight of it, thinking that it s full But there s nothing to be gained no matter how much you try pouring something out If anything, it s full of itself It reflects Steve Jobs image, but that of a distorted one You see, the negative outweigh the positive so much in this book, that you d end up wishing you hadn t read it Firstly, the biography part was too praising It was too full of opinion to be considered a decent biography Basically, Steve was portrayed as Superman I understand that he was really gifted, but the tone set was that of a disillusioned yapping dog heedlessly drooling over its perceived omnipotent variation of its master...I find this book very informative in that it details how a visionary created something great that it distinguishes not only Apple and Pixar from other tech companies, but also Steve Jobs from other CEOs or C level executives who walked this earth and who can only claim that they run a company Steve Jobs didn t just run a company, that s plain to see He produced hit after hit of high tech consumer products as the author and tech writer Leander Kahney explains in this 9 chapter, almost 300 page, I find this book very informative in that it details how a visionary created something great that it distinguishes not only Appl......Nothing really new here much of the material is based on already published sources But still, it s a nice compilation of how Steve Jobs built and rebuilt Apple, and some of his interesting ideas about product development and management.Loved the deet about the Jobs family taking 2 weeks to purchase a washing machine and dryer got to...Inside Steve s BrainSteve Jobs has turned his personality traits into a business philosophy Here s how he does it It s hard to believe that one man revolutionized computers in the 1970s and 80s with the Apple II and the Mac , animated movies in the 1990s with Pixar , and digital music in the 2000s with the iPod and iTunes No wonder some people worship him like a god On the other hand, stories of his epic tantrums and general bad behavior are legendary Inside Steve s Brain cuts through Inside Steve s BrainSteve Jobs has turned his personality traits into a business philosophy Here s how he does it It s hard to believe that one man revolutionized computers in the 1970s and 80s with the Apple II and the Mac , animated movies in the 1990s with Pixar , and digital music in the 2000s with the iPod and iTunes No wonder some people worship him like a god On the other hand, stories of his epic tantrums and general bad behavior are legendary Inside Steve s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results It reveals the real Steve Jobs not his heart or his famous temper, but his mind So what s really inside Steve s brain According to Leander Kahney, who has covered Jobs since the early 1990s, it s a fascinating bundle of contradictions Jobs is an elitist who thinks most people are bozos but he m...Inside Steve s Brain is muchabout Apple than it is about Steve Jobs I don t remember the book including any personal interviews with Jobs, nor does the writer provide any behind the scene knowledge about how Jobs me makes decisions concerning his company This is a useful book if you want to find ...I started using iTunes in 2011 for downloading podcasts by several pastors of USA Joel Osteen and Erwin McManus to name some and thinking that I owe a lot to Apple, the company that made iTunes, I decided to read Inside Apple and this book, so that I may learn a thing or two concerning the man who made Apple achieve ...Kahney s writing style is a little clunky, and insights were difficult to come by I read this before Isaacson s book, and was surprised how many of the stories in Kahney s book are reprised in Isaacson s There waspersonal stuff in Isaacson s naturally, he was given family access and Jobs s blessing , but both rely heavily on early Apple and Macintosh stories The most obviously reproduced bit was the iMac launch keynote rehearsal where Jobs wanted the lights adjusted just so the iMac wo Kahney s writing style is a little clunky, and insights were difficult to come by I read this before Isaacson s book, and was surprised how many of the stories in Kahney s book are reprised in Isaacson s There waspersonal stuff in Isaacson s naturally, he was given family access and Jobs s blessing , but both rely heavily on early Apple and Macintosh stories The most obviously reproduced bit was the iMac launch key...

Inside Steves Brain
  • English
  • 25 April 2017
  • Hardcover
  • 304 pages
  • 1591841984
  • Leander Kahney
  • Inside Steves Brain