Couture Culture

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In Couture Culture Nancy Troy offers a new model of how art and fashion were linked in the early 20th century Focusing on a leader of the French fashion industry, Paul Poiret, Troy uncovers a logic of fashion based on the tension between originality and reproduction that bears directly on art historical issues of the period This tension lies at the heart of haute couture, which, although designed for the wealthy, was also intended to be adapted for sale in department stores and other clothing outlets that catered to a broader consumer market. Best Read Kindle ePUB Couture Culture author Nancy J. Troy – kino-fada.fr Paul Poiret was a designer before there were designers He left the conventional dressmakers alley behind and built a studio out on the margins, knowing that over time this difference would draw his clientele to him He added the decorative arts to the realm of design so that not only the dress, but the chair, and the draperies, and the perfume bottle were necessarily fashionable Poiret was an early master in the modern art of cross marketing In Couture Culture, Nancy Troy does an analysis Paul Poiret was a designer before there were designers He left the conventional dressmakers alley behind and built a studio out on the margins, knowing that over time this difference would draw his clientele to him He added the decorative arts to the realm of design so that not only the dress, but the chair, and the draperies, and the perfume bottle were necessarily fashio...This book is an essential read for anyone doing research into Paul Poiret It puts his decisions into the context of French culture and explores the inherent contradictions of selling a product for the elite that needs to be subsidized by mass market sales or face rampant unauthorized copying by those who want but cannot afford the originals, thus diluting the value of the original item as exclusive and unique item Poiret was one of ...this is a great text, a great history, and has a great deal to do with poiret s career, his struggles with patent, and in general, his differentation from the french fashion order.

Couture Culture
  • English
  • 14 February 2017
  • Hardcover
  • 438 pages
  • 0262201402
  • Nancy J. Troy
  • Couture Culture