Creativity, Inc.

What does it mean to manage well From Ed Catmull, co founder with Steve Jobs and John Lasseter of Pixar Animation Studios, comes an incisive book about creativity in business sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first ever, all access trip into the nerve center of Pixar Animation into the meetings, postmortems, and Braintrust sessions where some of the most successful films in history are made It is, at heart, a book about how to build a creative culture but it is also, as Pixar co founder and president Ed Catmull writes, an expression of the ideas that I believe make the best in us possible For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, andWALL E, which have gone on to set box office records and garner thirty Academy Awards The joyousness of the storytelling, the inventive plots, the emotional authenticity In some ways, Pixar movies are an object lesson in what creativity really is Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired and so profitable As a young man, Ed Catmull had a dream to make the first computer animated movie He nurtured that dream as a Ph.D student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986 Nine years later, Toy Story was released, changing animation forever The essential ingredient in that movie s success and in the thirteen movies that followed was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as Give a good idea to a mediocre team, and they will screw it up But give a mediocre idea to a great team, and they will either fix it or come up with something better If you don t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead It s not the manager s job to prevent risks It s the manager s job to make it safe for others to take them The cost of preventing errors is often far greater than the cost of fixing them A company s communication structure should not mirror its organizational structure Everybody should be able to talk to anybody Do not assume that general agreement will lead to change it takes substantial energy to move a group, even when all are on board. Best Read Books Creativity, Inc. By Ed Catmull – kino-fada.fr For those unfamiliar with Ed Catmull, he is best known as the president of both Pixar and Disney Animation Studios Full disclosure I work for the latter Before I came to work at Disney, I knew of Ed Catmull as a technological innovator in the field of computer graphics and animation He was essential in the development of the alpha channel, z ...This book is so disappointing I had hoped it would take one behind the scenes of such storytelling genius as UP and TOY STORY Instead, it s a bunch of platitudes which could be bullet pointed in a few pages, which indeed they are at the end Most of it is common sense rigid pyramid structures in organisations are bad everybody shoul...Recommend this highly for anyone who works in a technology or creative field Pixars track records is unparalleled 14 movies and all of them have been massive hits I had two important takeaways from this book how to build a great, lasting culture, and how to build a creative company.Catmull s philosophy both around creating movies and managing his company, is to be relentless about remembering that he doesn t know what he doesn t know In creating a movie, you don t know what it will be when Recommend this highly for anyone who works in a technology or creative field Pixars track records is unparalleled 14 movies and all of them have been massive hits I had two important takeaways from this book how to build a great, lasting culture, and how to build a creative company.Catmull s philosophy both around creating movies and managing his company, is to be relentless about remembering that he doesn t know what he doesn t know In creating a movie, you don t know what it will be when you start In creating a company, you similarly don t know what it will be, especially at first But equally importantly when you are scaling it, you don t know the dynamics of what is happening throughout the company you will have a filtered view based on the always incomplete picture you can see So you have to relentlessly have the mindset to remember that there are dynamics at play that you don t know, and look for them From that day on, I resolved to bring as many hidden problems as possible to...I was reading thisfor the creativity angle than the story of a company angle, so I definitely skimmed some of the Pixar story I read bits of this to the group of library faculty and staff that I supervise, and we had a great conversation about our current and upcoming ugly babies Originality is fragile And, in its first moments, it s often far from pretty This is why I call early mock ups of our films ugly babies They are not beautiful, miniature versions of the adults they will g I was reading thisfor the creativity angle than the story of a company angle, so I definitely skimmed some of the Pixar story I read bits of this to the group of library faculty and staff that I supervise, and we had a great conversation about our current and upcoming ugly babies Originality is fragile And, in its first moments, it s often far from pretty This is why I call early mock ups of our films ugly babies They are not beautiful, miniature versions of the adults they will grow up to be They are truly ugly awkward and unformed, vulnerable and incomplete They need nurturing in the form of time and patience in order to grow Our job is to protect our babies from being judged too quickly Our job is to protect the new Managers of creative enterprises must hold lightly to goals and firmly to intentions The goal is to place one foot on either side of the door one grounded in what we know, what wer ...I read this because I m an artist, but I loved it because I m a manager Whether you re a computer science history buff, a fan of Pixar or Disney, an aspiring animator, an entrepreneur, an artist, or manager, you ll get something great out of this book One of the best business books I ve r...What this book is a managerial how to on fostering creativity, productivity and work life balance in the office.What this book is not a guidebook of creative inspiration for regular everyday DIYers who work alone The ideas are cut and dry and pretty simplistic for being, ostensibly, a manager s book on creativity.Although this book isn t a memoir, there is a very brief gloss over on Ed Catmull s family, childhood and education There are interesting details on Pixar s promising yet rocky What this book is a managerial how to on fostering creativity, productivity and work life balance in the office.What this book is not a guidebook of creative inspiration for regular everyda...Es un libro mucho m s t cnico de lo que estoy acostumbrada, pero a n as sigue siendo una lectura que habr a acabado en mi mesilla por placer Ed Catmull convierte la historia de Pixar y cuanto ha aprendido al frente de la empresa sobre la creatividad y el trabajo en equipo en...This book was equal parts Management Theory Text and Memoirs of an Unconventional CEO with a healthy dose of My Business Relationship with Steve Jobs and while that may sound a bit scattered or even dry, this work is neither Catmull manages to sprinkle the above seasonings into the broth in precisely the correct measurements to create an insightful and enjoyable stew Often mentioned in the text is his continued education, often through trial and error, abo...A wonderful and insightful story, loved everything about this book and I am definitely buying a hard back copy so I can underline some of the lessons Ed is a great story teller and a pretty good psychologist ...This is one of this books that you find yourself referencing in conversations on a regular basis It s a mistake to think of this as a book for managing a workforce that needs to be creative, or a way to make your companycreative For me, it wasabout that messy business of leading and managing people It s messy due to the different personalities and the mixed perspectives each person has Add in that there is so much information which is naturally hidden to each person and the situa This is one of this books that you find yourself referencing in conversations on a regular basis It s a mistake to think of this as a book for managing a workforce that needs to be creative, or a way to make your companycreative For me, it wasabout that messy business of leading and managing people It s messy due to the different personalities and the mixed perspectives each person has Add in that there is so much information which is naturally hidden to each p...

• English
• 09 January 2018
Ed Catmull
• Hardcover
• 340 pages
• 0812993012
• Ed Catmull
• Creativity, Inc.