Evil by Design: Interaction Design to Lead Us Into Temptation

A fun and twisted look at persuasive, interaction design patternsIf you re wondering how your mind works, why you re susceptible to persuasion, and how, as a web or app designer, you can exploit the twisted way everyone else s brain works, you ve come to the right place This fascinating book explores than sixty persuasive online design patterns and shows you why, happily or unhappily, they succeed Discover how we re wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil Melds psychology, marketing, and the art of design to explain why we re susceptible to certain persuasive techniques and designsExplores than sixty design concepts and shows you how to replicate the same techniques on your own siteGroups chapters by the seven deadly sins sloth, pride, envy, greed, lust, anger, and gluttonyLearn interaction design techniques and a lot about yourself with Evil by Design Interaction Design to Lead Us into Temptation. New Download [ Evil by Design: Interaction Design to Lead Us Into Temptation ] Author [ Chris Nodder ] For Kindle ePUB or eBook – kino-fada.fr Sloth, pride, envy, greed, lust, anger, gluttony The list of seven deadly sins provides a nice, tidy statement of fundamental human behavior Each chapter in this book addresses one of these sins, pointing out the human characteristics that enable software designer to create persuasive interfaces that appeal to each weakness.The 57 patterns described in this book are strong mechanisms for persuasion They can be use...This book was not what I thought it was It was a selection for my UX book club, and it sounded like a fun title Without reading that much about it and knowing the context, I thought it would hold some concrete tips for design It did It didn t What this book really was, in my opinion, was a look at behaviour of people using our products and services and taking some lessons from those behaviours Coincidentally, I am reading Thinking, Fast and Slow by Daniel Kahneman just now I am reading This book was not what I thought it was It was a selection for my UX book club, and it sounded like a fun title Wi...It s an okay book on creating incentives and getting users to perform the actions you want As the name suggests quite a lot of it gives examples of morally questionable tricks that would be difficult to blanked apply to any website, especially if you re seeking to retain users and trust Which is not a criticism of the book, if anything it makes it perfectly clear what the expected consequences and result would be.The author does give references, if sometimes anecdotally and sometimes on It s an okay book on creating incentives and getting users to perform the actions you want As...Why would software designers and developers intentionally create software that is unethical This book, provides, perhaps inadvertently, a telling explanation Nodder presents and describes the variety of methods used by software producers to persuade software consumers to behave in ways that benefit the designer He frames the discussion in terms of the Biblical seven deadly sins as a way of linking modern uses of technology to aspects of psychology that have existed throughout human history Why would software designers and developers intentionally create software that is unethical This book, provides, perhaps inadvertently, a telling explanation Nodder presents and describes the variety of methods used by software producers to persuade software consumers to behave in ways that benefit the designer He frames the discussion in terms of the Biblical seven deadly sins as a way of linking modern uses of technology to aspects of psychology that have existed throughout human history While the book is engagingly written and informative if a bit dated in its web site references , Nodder avoids taking an ethical stand against the use of these techniques He leaves it largely up to the reader as to how this information is to be used, and has no qualms against explicitly providing advice to designers that could objectively be considered unethical For example, in the chapter on Pride, he suggests that designers Persuade your users to give you access to post to their social media ac...I read this for a bookclub meeting The evening s discussion mostly revolved around the feeling that it was a somewhat forced book.The idea of manipulating directing the user by appealing to our inclination towards the seven deathly sins is fun But the execution fell somewhat short Many of the examples in the seven first chapters one for each sin seemed a little sought, and the author seemed to struggle a bit a distinguishing, for example, Greed and Lust Lust becamecuriosity.The I read this for a bookclub meeting The evening s discussion mostly revolved around the feeling that it was a somewhat forced book.The idea of manipulating directing the user by appealing to our inclination towards the seven deathly sins is fun But the execution fell somewhat short Many of the examples in the seven first chapters one for each sin seemed a little sought, and the author seemed to struggle a bit a distinguishing, for example, Greed and Lust Lust becamecuriosity.The book was also clearly directed at an American audience For example, free is not a plus in Denmark we have a natural skepticism when stuff is free Cheap on the other hand We ll take the plunge anytime Some reflections on cultural differences would have suited the book The sins may be universal, but they manifest themselves differently depending on the congregation.We also missed example...The book uses religious categories to structure dark patterns in design Natural inclinations and curiosities of humans are archaically labelled as deadly sins and that terminology is used throughout the book I see it as a categ...An easy to read book that points out many tactics used by websites to steer and manipulate their users Most of the insights aren t anything complex, pretty common sense stuff but interesting nevertheless thanks to many real world examples provided.Design is the process of persuasion The persuasion process seems to be somewhere in tug of understanding and trick.Very interesting, enabled me to improve some of my UX concepts based on the psychology in this book Easy to dip in and out of and good for design inspiration.Great book to help understand the psychology and persuasion behind interaction design

• English
• 15 June 2018
Chris Nodder
• Paperback
• 303 pages
• 1118422147
• Chris Nodder
• Evil by Design: Interaction Design to Lead Us Into Temptation