Content Strategy for Mobile

Posted on 10 September 2018 by Karen McGrane

You don t get to decide which platform or device your customers use to access your content they do.Mobile isn t just smartphones, and it doesn t necessarily mean you are on the move It s a proliferation of devices, platforms, and screensizes from the tiniest dumb phones to the desktop web How can you be sure that your content will work everywhere, all the time Karen McGrane will teach you everything you need to get your content onto mobile devices and You ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels Along the way, you ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions And all in the less time than it takes you to fly from New York to Chicago. Free Download eBook Content Strategy for Mobile by Karen McGrane – kino-fada.fr I wish everyone at my company would read this bookThis book is the most cogent argument I ve yet seen for the separation of form from content Karen McGrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting the individual devices determine how to display what is needed rather than specifying it when content is created Content strategy tends to be a bit dry, and this book is no exception, but McGrane does a good job of advoca This book is the most cogent argument I ve yet seen for the separation of form from content Ka...When i first bumped into this book i was put off by the title as i was not looking for content strategy for mobile but for content strategy in general However that is just what this book is about, holistic content strategy for enterprises As Karen explains Mobile s the buzzword on everyone s lips right now, so that s the label we ve slapped on this problem The key message in this book is to separate content and presentation and to create content packages that will work on the device users When i first bumped into this book i was put off b...Typically practical, thorough and useful handbook to making your content go mobile It s written in the breezy, cheery conversational style common to many content strategy and web books, with facts, links and example.It s actually almost a self help book intended to assist content strategists, editors and web managers over the hurdle of making their content responsive, and is full of inspiring wee anecdotes and pep talks to get them going.In fact the message is that going responsive is actuall Typically practical, thorough and useful handbook to making your content go mobile It s written in the breezy, cheery conversational style common to many content strategy and web books, with facts, links and example.It s actually almost a self he...In this sort work Karen McGrane makes sort work all pun intended of what can be an overwhelming subject Namely, how do I reach my customer clients where they live Along the way, she also makes a well ...Loads of useful information in here and short enough to read in one sitting I really love everything I ve read from the List Apart series so far For a book this short, it s hard to really dig into the hard stuf...Anyone who works with content that may go online read anyone who works with content should take an evening to read this book to get forward thinking on structuring information architecture AND workflo...Karen McGrane doesn t soft pedal anything She takes on conventional design wisdom in this excellent book specifically the idea that you can write and design for atask oriented mobile use case Not so, she says your user needs to access your whole website, from any device It s our job to give it ...Boring As if he read a bunch of online articles and trying to structure lengthy paragraphs around them Book repeats now and again that you should go mobile u must go mobile mobile is good metadata is the future structure your content design ur content to be deployed everywhereThis can be summari...I m not an editor or writer, but information, organization, processes excite me This book is based on a well known presentation by McGrane The presentation is inspiring to watch and the book is a great resource for anyone working with content.

10 September 2018

Karen McGrane