Quantifying the User Experience

Posted on 07 April 2018 by Jeff Sauro

Quantifying the User Experience Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales The book discusses ways to quantify user research summarize data and compute margins of error determine appropriate samples sizes standardize usability questionnaires and settle controversies in measurement and statistics Each chapter concludes with a list of key points and references Most chapters also include a set of problems and answers that enable readers to test their understanding of the material This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practicesShow practitioners which test to use, why they work, best practices in application, along with easy to use excel formulas and web calculators for analyzing dataRecommends ways for practitioners to communicate results to stakeholders in plain EnglishResources and tools available at the authors site http www.measuringu.com New Read [ Quantifying the User Experience ] by [ Jeff Sauro ] For Kindle ePUB or eBook – kino-fada.fr Tough reading this book requires strong statistics background to be fully understandable and useful to the reader Good entry point for those who are looking for pointers into the quantitative side of user research The main controversies regarding user research methods are robustly addressed, mostly based on recent developments in statistics that support ex the validi...This book provides well written instruction on the practical aspects of quantitative analysis in user research Having a course or two of college level stats is helpful for understanding the content I appreciated the examples, the history and background for some of the conventions, and I was glad to see some controversial statistical issues handled in a very even handed way Also I hope you like reading about conf...My artwork was used by the author on page 244It s fairly decent, nice reference points for measuring user experience, but it is very math y So depends on the reality of what you need in a workplace, and how much you want to emphasise quantitative measures of success versus qualitative measures in your organisation.In the reality of most organisations I ve worked in, it s mostly qual, and in as far as you get with quant, you can do with the HEART framework.I think is a good reference book to have in the bookshelf when you know that you wil It s fairly decent, nice reference points for measuring user experience, but it is very math y So depends on the reality of what you need in a workplace, and how much you want to emphasise quantitative measures of success versus qualitative measures in your organisation.In the reality of most organisations I ve worked in, it s mostly qual, and in as far as you get with quant, you can d...Very good book on using statistics in usability I don t have a lot of knowledge experience in usability testing so no opinion on that , but the book gives a very good overview of the statistical methods that usability researchers should use and unfortunately often don t I also liked the numerous reminders about the formulas and what the Greek letters represent Really useful to have reminders on what everything means when you don t work with stats data analysis in a research setting or Very good book on using statistics in usability I don t have a lot of knowledge experience in usability testing so no opinion on that , but the book gives a very ...If you haven t taken or grasped some decent Stats courses, you will still learn but not as much as you would with understanding of statistics Will also most likely require second reading for most of us.It s a shame that I was just about finished my certificate program in applied stat when this came out It s really all I needed to know to add great quantitative analysis to my UX researchA great book for understanding how to reason with small sample sizes in user research.

English
07 April 2018

Jeff Sauro