Inside Apple

Based on numerous interviews, this book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the post Jobs era. Download Inside Apple – kino-fada.fr I read Walter Isaacson s biography of Steve Jobs before I readInside Apple. Taken together, both books create a fuller understanding of Apple than each on its own From this book, I learned a lotabout Apple as a business.I think the book is well done considering no Apple senior manager and probably no current employee would agree to an interview for the book Adam Lashinsky has drawn extensively from a wide variety of credible sources to overcome that But I also think it would have be I read Walter Isaacson s biography of Steve Jobs before I readInside Apple. Taken together, both books create a fuller understanding of Apple than each on its own From this book, I learned a lotabout Apple as a business.I think the book is well done considering no Apple senior manager and probably no current employee would agree to an interview for the book Adam Lashinsky has drawn extensively from a wide variety of credible sources to overcome that But I also think it would have been acomprehensive and engaging book if such access had been granted Then again, this behaviour was entirely consistent with the portrait painted of this most secretive of companies.Most surprising, for me, is that a company that places so much emphasis on product quality and customer experience is not a great place to work I am not sure why I expected it to bewel...This book was supposed to be a study of Apple from a business perspective, but it fails in almost every regard The only new information is about Apple University, and that information was already published as a Kindle Single months ago There are also some very strange issues and inaccuracies in the book which are very illuminating, and I ll just go straight to quotes from some of the troublesome parts that justify my one star review On pg 163 Technology wonks like to gripe that Apple s produ This book was supposed to be a study of Apple from a business perspective, but it fails in almost...Adam Lashinsky is an Editor at Large for FORTUNE magazine, where he has reported on silicon valley forthan a decade His new book, Inside Apple How America s Most Admired and Secretive Company Really Works, reveals what it is really like to work at Apple It must have felt like a kick in the stomach for Lashinsky, when Walter Isaacson s biography of Steve Jobs was released, because the two books cover a lot of similar ground But they approach it from different perspectives Isaacson, Adam Lashinsky is an Editor at Large for FORTUNE magazine, where he has reported on silicon valley forthan a decade His new book, Inside Apple How America s Most Admired and Secretive Company Really Works, reveals what it is really like to work at Apple It must have felt like a kick in the stomach for Lashinsky, when Walter Isaacson s biography of Steve Jobs was released, because the two books cover a lot of similar ground But they approach it from different perspectives Isaacson, necessarily, focused on the CEO and founder, Jobs Lashinsky didn t have the access Isaacson got and has to approach from multiple perspectives and usually lower on the totem pole Lashinsky s book isfor learning about what it is like for the average engineer to work at Apple.Also, being completed, and published, after the death of Steve Jobs, the book dedicates a lot of thought to what Apple will be like after Steve Jobs, by looking at the key figures at the company Tim Cooke, Scott Forstall, and Jonathan Ive.The book is v...If you want insight to the perplexing secrecy of what goes on in Cupertino, this book shares information about how meetings were run with designers at the forefront, how employees are so dedicated to working on Apple projects that they put in long hours even through New Year s Day, and how Apple was such an intense environment that it even pitted employees against employees to d...As a longtime fan of Apple s products, I ve read a lot about this iconic company over the years Apple s willingness to break with the traditions is legendary, and it s this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has Most of this revolutionary zeal, and Apple s overall approach to business, was, of course, based in the particular vision of Steve Jobs, its founder and the CEO during some of the company s most successful days My own understand As a longtime fan of Apple s products, I ve read a lot about this iconic company over the years Apple s willingness to break with the traditions is legendary, and it s this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has Most of this revolutionary zeal, and Apple s overall approach to business, was, of course, based in the particular vision of Steve Jobs, its founder and the CEO during some of the company s most successful days My own understanding of Apple s ...INSIDE APPLE How America s Most Admired And Secretive Company Really Works, by Adam Lashinsky Published January 2012 by Business Plus of the Hachette Book Group At slightly over 200 pages this is a clear, fast, easy read, for which I am always grateful.I enjoyed this book and,importantly, was educated The author gives an excellent analysis of what Apple has been and poses thoughtful questions as to what it may be A lot of food for thought.It is a somewhat generalized insight into Ap INSIDE APPLE How America s Most Admired And Secretive Company Really Works, by Adam Lashinsky Published January 2012 by Business Plus of the Hachette Book Group At slightly over 200 pages this is a clear, fast, easy read, for which I am always grateful.I enjoyed this book and,importantly, was educated The author gives an excellent analysis of what Apple has been and poses thoughtful questions as to what it may be A lot of food for thought.It is a somewhat generalized insight into Apple Corporation structure and methods,about Apple and less about Steve Jobs, though he can hardly be ignored in any work about Apple The busi...Well written, concise, easy read Explores Apple from an interesting angle That is, how they have succeeded by doing the opposite of what great companies do They are not transparent, they keep secrets from employees, there is little career progression, for many years they were dictator led and they do little to no customer research Additionally, they have odd relationships with analysts, marketing agencies and there media The only thing missing is that next level of depth that only a defec Well written, concise, easy read Explores Apple ...The book was a peek into the working style and strategies of Steve Jobs s iconic brand It was overwhelming to know about facts and incidents that I never knew about Even though it took me months to finish this book ,it was an interesting read.Ett litet problem med den h r boken r att det r en rapport fr n u t s i d a n.I wanted to read this book because I love Apple and their products, and I had previously read books about Steve Jobs, Steve Wozniak, and Jony Ive This book was way different, where the biographies went in depth with different experiences, where this book was mainly business and how the company runs, but from outside the company Reading about the company, you usually get the same stories and the same sides of those stories because you have interviews and inside information from Apple, where thi I wanted to read this book because I love Apple and their products, and I had previously read books about Steve Jobs, Steve Wozniak, and Jony Ive This book was way different, where the biographies went in depth with different experiences, where this book was mainly business and how the company runs, but from outside the company Reading about the company, you usually get the same stories and the same sides of those stories because you have interviews and inside information from Apple, where this book is different The author had no real interviews or insiders while writing the book, and personally I feel like that hurt the book, but also helped it since it s different than all the other books really I liked how the book was somewhat opinion based, and how the author really researched and thought through the book Where that could b...

Inside Apple
  • English
  • 04 September 2017
  • Hardcover
  • 240 pages
  • 1848547218
  • Adam Lashinsky
  • Inside Apple