Designing for Emotion

Posted on 18 January 2017 by Aarron Walter

Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design. Download Designing for Emotion – kino-fada.fr I was very much looking forward to this book but I came away disappointed I m a big fan of what MailChimp is doing Their marketing is excellent and the customer resources are a model for us all I can t think of a better example of a company putting so much effort into making their customers successful So it is not without a healthy amount of respect for the author that I offer this review.From the start I was left with a fuzzy definition of what really constitutes emotional design in the min I was very much looking forward to this book but I came away disappointed I m a big fan of what MailChimp is doing Their marketing is excellent and the customer resources are a model for us all I can t think of a better example of a company putting so much effort into making their customers successful So it is not without a healthy amount of respect for the author that I offer this review.From the star...It is a concise and short book but it led me to a look at the design of the site and the software from another perspective It is a fantastic book on how design psychology influences how we understand, relate and desire software, websites and even everyday objects It is full of great examples and it just gets you inspired to think of what emotion I want to convey before you start a new project This sentence shows a summary of the content of the book Emotional design isn t just about copy, phot It is a concise and short book but it le...Fantastic short book on the importance of emotion in design While I ve always been a big fan of design, this book helped me think about it in the context of emotion, which I had never really thought about before It makes me want to do some of that user analysis immediately Includes great case studies and solid data, which is often necessary to push for these kinds of changes A plus unlike some other books in the series, this content is unlikely to go out of date any time soon.Highly recomme Fantastic sho...I bought this bundled with the other Book Apart book Mobile First which is the one I actually wanted to read so with that context in mind, I ll give a brief review.It s a light read and I skimmed a lot as, ironically, considering the topic is all about engagement, I didn t really connect with a lot of it It felt a bit like the concept of emotional design led the bookthan the actual evidence of the content did It began to feel like someone talking really quickly at me hoping that if the I bought this bundled with the other Book Apart book Mobile First which is the one I actually wanted to read so with that context in mind, I ll give a brief review.It s a light read and I skimmed a lot as, ironically, considering the topic is all about engagement, I didn t really connect with a lot of it It felt a bit like the concept of emotional design led the bookthan the actual evidence of the content did It began to feel like someone talking really quickly at me hoping that if they re still talking and I m still listening then I m engaged rather than just wondering if this is going to go anywhere.Perhaps my biggest furrowing of the brow came from feeling that a great deal of what is referred to as emotional design in this book seemedlike emotional marketing to me Examples Twitter releasing snippets of their redesign, Flickr s method of dealing with a long outage by throwing in a contest, etc Of course those exa...Where the earlier A Book Apart books focused on tangible, tactical skills that could be incorporated into our design workflows, I found this one to be muchof a call to arms to re evaluate the fundamentals of how we think about what it means to design interfaces The part that really gets me excited is the integration of all elements of a product together to craft an experience that delights people Mailchimp s interface is great, but it would be nothing without the copy writing, which woul Where the earlier A Book Apart books focused on tangible, tactical skills that could be i...A great book to get you started thinking about emotion in design It walks you thought the options, and whether emotion is really right for your next website While it doesn t give you all the answers, it gives you plenty to start thinking abo...Let s think of our designs not as a facade for interaction, but as people with whom our audience can have an inspired conversation Products are people, too,, , Let s think of our designs not as a facade for interaction, but as people...This book is an example of when brevity strikes back This book, while brief and an enjoyable is lacking in substance Emotional design or the topic of emotion and design is often tackled from a subjective perspective by known experts These perspectives while interesting and often fresh are often lacking of the foundations to explain just why emotions matter so much, leaving the authors preaching to the choir and lacking the empirical perspective.I was hoping this book would cover the science o This book is an example of when brevity strikes back This book, while brief and an enjoyable is lacking in substance Emotional design or the topic of emotion and design is often tackled from a subjective perspective by known experts These perspectives while interesti...Aarron Walter has done a fantastic job of assembling solid examples of designing for emotion If you re about to start a project and are looking for inspiration, I d recommend reading or even rereading this book With dozens of examples, you re likely to find something that will get you thinking about how to come at your project from a different angle.The book is at it s best when discussing the process the team at MailChimp uses It s also great at going directly to the source for many of the Aarron Walter has done a fantastic job of assembling solid examples of designing for emotion If you re about to start a project and are looking for inspiration, I d recommend reading or even rereading this book With dozens of examples, you re likely to find something that will get you thinking about how to come at your project from a different angle.The book is at it s best when discussing the process the team at MailChimp uses It s al...C est un livre int ressant mais qui n est pas aussi passionnant que les autres de la s rie A Book Apart J en suis encore me demander qu est ce que le emotional design exactement, h sitant entre un buzzword qui reprend des concepts d j existants, ou quelque chose de vraiment novateur Je m attendais obtenir ces r ponses mais je vais devoir lire un peu plus sur le sujet avant d tre fix , et c est ce niveau q...

English
18 January 2017

Aarron Walter