The Tanning of America

Posted on 22 December 2017 by Steve Stoute

The business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation by learning from hip hop and youth culture He is the conduit between corporate America and rap and the streets he speaks both languages Jay Z It s amazing to see the direct impact that black music, videos and the internet have had on culture I ve seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting It s time to embrace this phenomenon because it ain t going nowhere Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute In addition to marrying cultural icons with blue chip marketers Beyonc for Tommy Hilfiger s True Star fragrance, and Justin Timberlake for lovin it at McDonald s , Stoute has helped identify and activate a new generation of consumers He traces how the tanning phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same mental complexion based on shared experiences and values This consumer is a mindset not a race or age that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce The Tanning of America provides that very translation guide Drawing from his company s case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns including the election of Barack Obama to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand. New Read Kindle ePUB The Tanning of America by Steve Stoute – kino-fada.fr After Pharrell recommended The Tanning of America How Hip Hop Created a Culture That Rewrote the Rules of the New Economy on Twitter, I instantly knew that this book would be would be authentic, professional, and fascinating Steve Stoute, the founder of Translation Consultation and Brand Imaging, specializes in connecting corporate brands with the community of hip hop, which is refers to as urban However, he advocates about how it isthan using the popularity of different artists, wher After Pharrell recommended The Tanning of America How Hip Hop Created a Culture That Rewrote the Rules of the New Economy on Twitter, I instantly knew that this book would be would be authent...I have a lot of respect for the Commissioner, but this is one of the most poorly written non fiction books I have ever read Coming from someone who supposedly witnessed so much of hip hop s evolution first hand, it s frustrating to hear how canned and generic his retelling of history is From a marketing perspective, he brings up some broad ideas but never effectively illustrates them with examples In the end, he comes off as a self aggrandizing simpleton who has stumbled into success by havin I have a lot of respect for the Commissioner, but this is one of the most poorly written non fiction books I have ever read Coming from someone who supposedly witnessed so much of hip hop s evolution first hand, it s frustrating to hear how canned and generic his retelling of history is From a marketing perspective, he brings up some broad ideas but never effectively illustrates them with examples In the end, he comes off...About 75 pages into this book I realized that I had been expecting something much different than what I was actually getting from Stoute I had very high hopes for this book and was hoping forreflection upon hip hop s relationship with our culture rather than simply what it has caused us to buy After reworking my expectations for the book I was able to take it for what it was and found it to be a pleasant and interesting read My main issues with the book were that it sometimes seemed lik About 75 pages into this book I realized that I had been expecting something much different than what I was actually getting from Stoute I had very high hopes for this book and was hoping forreflection upon hip hop s relationship with our culture rather than simply what it has caused...Wasn t sure at first but music marketing expert, Steve Stoute s book on the lessons corporate and even political America can learn from the US evolution to apoly ethnic cultural society is well worth your time Stoute s background in hip hop lends real credibility when he outlines how that music and it s surrounding culture has been instrumental in that evolution, a process he calls tanning Evenimpressive is Stoute s grasp of marketing and advertising thinking, especially Wasn t sure at first but music marketing expert, Steve Stoute s book on the lessons corporate and even political America can learn from the US evolution to apoly ethnic cultural society is well worth your time Stoute s background in hip ...I d like to thank Steve Stoute for writing what has been plain to me for so long Hip hop has altered the mental landscape of this country, and everywhere else in the world that has been touched by it More importantly, the way African Americans specifically speaking about those of us descendants of African slaves in the USA have influenced our country, by just being ourselves No one wants to be us, but everyone wants to be like us Every art form we ve created has been absorbed into mass cul I d like to thank Steve Stoute for writing what has been plain to me for so long Hip hop has altered the mental landscape of this country, and everywhere else in the world that has been touched by it More importantly, the way African Americans specifically speaking abou...Definitely a business book at times, the author does a great job integrating history personal experiences to show what he calls tanning roughly the breakdown of race as a qualifier, replaced by culture An interesting read, it puts a lot into ...It s rare, I write a review for a book even rarer I put a complete co sign on something This book was a pleasure to read Start to Finish Highly recommend it.Mandatory reading for all hustlers of culture.Interesting and well written.The book drags on a little but really good read for people with an interest in business specifically marketing and also an interest in hip hop

English
22 December 2017

Steve Stoute